Interactive marketing Case Study Example | Topics and Well Written Essays - 3500 words

Interactive marketing - Case Study Example Consequently the rapidly growing division in the insurance business is the incorporation of wide-ranging business processes, for instance underwriting policies, executing policy controller services, and reporting argues into workflow structures. Sensitive industry antagonism, augmented customer hopes and requirements for larger effectiveness are chief drivers shoving the insurance business to reassess its tactics and to adjust its long-established in use processes. Insurance organisations, such as ABC Insurance, should gather the advantages of modernised Web-based flow mechanisation, lessening expenses of operations and cutting decision making time. By employing online automation, ABC can divest the vastness of this practice and enhance profits by giving end users direct access to their records online instantaneously and letting them to deal their own service requests, ask for an excerpt and even join and download a policy (Liang, 2000). Sharing and swap of confidential information between numerous public and corporations need by insurance industries. The test is how to achieve this harmlessly and cost effectively while promising customer trustworthiness and keeping high levels of customer satisfaction. Likewise it is essential to certify that only authorised staff can access restricted consumer statistics or supervise claim records in line with the Privacy laws. ABC insurance should bring variations to the marketplaces that permit representatives and customers to directly conduct the dealing of insurance. This process can be considered a great innovation by handing over not only information access but also operational transactions to the end user. The revolution will have the following impact on the insurance industry (Cockburn, 2001): Upgrading level of service to clients, Noteworthy cost reduction Versatile flexible, groups and products presented, Updated procedural effectiveness Better control of technology. 2. Outline of the analysis with reasons of the selections The link between Knowledge Management and Marketing Strategy (Smith, 2004) is the key to Web-based Insurance Structure of ABC Insurance and will enable this organisation to find gap between knowledge and marketing strategy (Refer figure 1). Figure 1: 2.1 Modernised form of Insurance The function of Internet and associated information technologies is to create and allocate insurance functionalities. In an