Compare and contrast the ways that social media marketing can help Essay

Compare and contrast the ways that social media marketing can help organizations to market their products - Essay Example At the final section of the report, it has been analysed and observed that social media marketing not only helps in marketing products/services efficiently, but also provides immense facilities of creating long term and healthy relationship benefits with the existing as well as potential customers. In the modern age, social media has become one of the essential parts of human lives. It is often observed that more than 250 million people are the users of social media sites today. Perhaps it is owing to the benefits offered by social media as one of the most effective and convenient forms of communication between the people. With a similar consent, the business organisation has been using social media as their marketing tool for their products. Notably, social media marketing was in some way present from the traditional business module itself. Few of the traditional social media used for the promotion of the product are newspapers, radio and magazines, which were also denoted as the modern one-way communication tools at often instances. However, at a certain point of time, the feel for the development of newer social media marketing tools motivated organisations to perform better due to the number of such instances. For example, in the traditional era of social media development s, it was perceived to be impossible for the customers to give their feedbacks or comments to the organisation. However, in case of modern social media tools and the organisations adopting those, it has helped the business organisation to create their own contents for successful promotion of the product gaining better flexibility in their approach. Apparently, it aids the business organisation in promoting their products in a cost effective manner and allow its customers to view the product for free through easy access to the social networking sites (Zarrella, 2010). It has been