Discuss whether the company is moving away from its core competency of Essay

Discuss whether the company is moving away from its core competency of being a leading online retailer. Present areas where Amaz - Essay Example Amazon Simple Storage Service (S3): According to Amazon Web Services (2010); S3 is an online data storage service that enables the users to store and retrieve data from anywhere in the world. Amazon Elastic Compute Cloud (EC2): Engleman (2010) stated that initially, Amazon had started selling individual users computing resources from their own data hubs but now they are trying to compete with tech giants, Google and Microsoft, to offer extensive cloud computing power to federal agencies. Microsoft and Google have been in the market for offering web services over a longer period of time as compared to Amazon. Amazon has been a market leader in the field of e-commerce and has possessed the core competency in online retailing since over a decade. Hiner (2009) stated that the respective retailer company acquired technical expertise after developing the infrastructure for their online retailing service; this expertise cannot be compared or competed with the technical skills and experience that are possessed by the high profile teams at Google and Microsoft. The main objective and mission of the two tech giants have been web services or technical products whereas Amazon has always focused on the retailing business. The Amazon’s shift of focus to web services will affect their position as the market leader in online retailing. An